Croptide is excited to announce the relocation of its Head Office to Foodeast Haumako, the recently built centre of excellence for food, beverage, and agritech innovation in Hawke’s Bay. This strategic move marks a new chapter for Croptide as it continues to grow and strengthen its position at the forefront of agritech solutions.
The decision to base Croptide’s operations in this innovative space aligns with the company’s mission to empower agricultural enterprises with precision technology that enhances sustainability, productivity, and overall efficiency.
Elisha Milmine, Chief of Staff at Croptide, highlighted the significance of the move, stating “Hawke’s Bay is the heart of New Zealand’s agri-business sector and where Croptide was born. When founder / CEO Hamish Penny and I considered our options Foodeast Haumako was the obvious choice, offering the perfect environment for us to scale up our innovation. This location reflects Croptide’s ethos of collaboration, sustainability, and growth. We’re thrilled to be part of a community that shares our vision of harnessing the power of technology to drive meaningful change in agriculture. Our new base at Foodeast gives us access to world-class resources and networks that will help us accelerate our impact globally.”
“We are very pleased to have Croptide join Foodeast Haumako. It is a very exciting company that epitomises the innovative drive and commitment to agritech that aligns perfectly with our mission. We look forward to seeing their team continue to develop groundbreaking solutions that benefit producers, consumers and our region’s economy.” Michael Bassett-Foss, Foodeast Haumako Chief Executive
Croptide has developed a novel sensor to precisely read plant status directly from the stem of plants such as grapevines and apple trees. Putting real time insights at growers’ fingertips, empowering them to make more effective and efficient growing decisions that equate to better financial and environmental outcomes.
By positioning itself in the dynamic Foodeast Haumako ecosystem, Croptide is poised to foster partnerships, drive innovation, and continue its commitment to delivering transformative technology to the agricultural industry.